Thanks to you, in 2022 nearly $130,000 in donations were leveraged countless times in our community, positively impacting thousands of lives.

Learn more about the fantastic organizations and events we partnered with below. If you have any questions, please contact Mary Rice at

United Way, Cone Health iCARE
Each year, Cone Health hosts an employee fundraiser for the United Way. Employees who contribute to the fundraiser are entered into a drawing to win a vehicle from Toyota of Greensboro, who has proudly supported the fundraiser since 2018.

This year, the fundraiser raised $508,277 for the United Way.

Rice Toyota gives away 2023 Camry in partnership with Cone Health and United Way


Greensboro Chamber of Commerce, GROW Campaign
The GROW Campaign was originally a five-year program that was aimed at enhancing the economic vitality of the greater Greensboro area. The original campaign officially wrapped up last year with all goals met.


Greensboro Urban Ministry, November Turkey Drive
Since 2019, Toyota of Greensboro has hosted a “turkey drive” throughout the month of November. Every new and used car sold during the month represents one “turkey” donated to the Greensboro Urban Ministry.

Make A Wish Central and Western NC, Kentucky Derby Classic Fundraiser
The signature fundraising event for the Central and Western NC chapter, the Kentucky Derby Classic traditionally brings together over 400 guests from across Greensboro and surrounding communities to celebrate the Power of a Wish®. Toyota of Greensboro has been a sponsor of this event since 2021.

GTCC, Automotive Systems Technology Program Donation
The GTCC automotive program is focused on providing students with the knowledge to enter the industry and excel at their jobs. To further support the real world training this program boasts, Toyota of Greensboro donated a car to the class.

Wyndham Championship and Piedmont Triad Charitable Foundation
Creating a positive impact in the community has always been a central focus of the Wyndham Championship. The Championship is focused on inspiring the next generation through education, supporting community development, and helping preserve our natural resources.


Greensboro Symphony, Chamber Series
The mission of the Greensboro Symphony Orchestra (GSO) is to enrich the cultural life of Greensboro and surrounding areas through the development, promotion, and maintenance of a program of quality music and music education.

Family Service of the Piedmont, Oyster Roast
Family Service of the Piedmont empowers individuals and families to restore hope, achieve stability and thrive through quality support services, advocacy and education.

For almost two decades, the Oyster Roast has become firmly established on Greensboro’s social calendar and has earned a reputation as one of the preeminent fundraisers in the community.

Our Impact


Toyota US Paralympic Fund, US Paralympics Swim Dinner
The Toyota U.S. Paralympic Fund directly impacts the lives of eligible U.S. Paralympic athletes who trained to compete at the Paralympic Games Tokyo 2020 and the Paralympic Winter Games Beijing 2022. To date, more than 430 U.S. Paralympic athletes and hopefuls have received direct support from the Toyota U.S. Paralympic Fund – which has received over $5 million in contributions.

How Toyota Continues to Support Team USA Paralympians


Step Up Greensboro, Impact Luncheon
Each year, Step Up Greensboro hosts the Impact Luncheon to support the Step Up mission by bringing together community supporters, volunteers, and corporate partners to learn more about Step Up’s programs and how to support. Donations made to support the event go toward the organization’s Job Readiness and Life Skills Training programs.

March of Dimes, Triad Signature Chefs Auction
The March of Dimes Signature Chefs Auction supports March of Dimes work to nourish all aspects of motherhood. The Triad Signature Chefs Auction featured some of the area’s finest local chefs and restaurants.

GreenHill Art Museum, Winter Exhibit Sponsor
GreenHill engages a broad and diverse community of artists, adults and children through dynamic statewide exhibitions and educational programs while providing a platform for exploration and investment in art. As a gateway to North Carolina’s creative community, GreenHill is the only organization dedicated exclusively to presenting and promoting the contemporary visual art and artists of NC.

Weaver Academy, Automotive Services Program
The Automotive program at Weaver is ASE Education Foundation (formerly NATEF) accredited and designed for those interested in an Automotive Career. Toyota of Greensboro partnered with the class and donated a Toyota Prius to allow students to learn firsthand about service on electric vehicles.

Big Brothers Big Sisters of the Central Piedmont, Big Winterfest Gala
The Big Brothers Big Sisters Mission is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. The Big Winterfest Gala is the nonprofit’s signature annual fundraising event. The much-anticipated event aims to fund over 100 Matches in one night alone, to encourage resilience, create connections and empower student success.


Leukemia & Lymphoma Society, Triad Students of the Year Program and Light the Night
The Leukemia & Lymphoma Society® (LLS) is a global leader in the fight against cancer.

The Student of the Year Campaign is a six-to-eight-week initiative in which nominated high school students, or teams of 2-3 students, participate in a fundraising challenge to benefit The Leukemia & Lymphoma Society.

Light the Night is a series of fundraising campaigns benefiting The Leukemia & Lymphoma Society’s (LLS) funding of research to find blood cancer cures.

Carolina Adoption Services, Blue Jeans and Pearls Fundraiser
Blue Jeans and Pearls is Carolina Adoption Services and Children’s Adoption Services annual fundraising event. Donations go toward connecting orphans to their forever families, supporting families with training, counseling and individual resources, supporting the Foster to Forever family program and providing resource dollars to support families with significant financial challenges.

UNC Adams School of Dentistry, 13th Annual Cleft Palate Gallop
The Cleft Palate Gallop is an annual event benefitting the UNC School of Dentistry’s student organization, Miles for Smiles. Miles for Smiles was founded to provide financial support for the dental care and other needed services of patients at the UNC Craniofacial Center (mainly children) whose families cannot afford these services. Contributions help ensure access to comprehensive, specialized treatment for children with cleft lip and palate.

Toys for Tots
Every Christmas, Marine Toys for Tots Foundation partners with local businesses to create drop-off points for people to donate new, unwrapped toys to be distributed to economically disadvantaged children in the community. These donations are meant to be a symbol of hope for the kids and their families.

Guilford County Schools, Volunteer of the Month
GCS recognizes those who selflessly donate their own time to the district’s students through its Volunteer of the Month program. Those selected as the district’s Volunteer of the Month receive a certificate of recognition from the Guilford County Board of Education and a $50 Visa gift card from Toyota of Greensboro Collision Center who has sponsored the program since 2013.

Gideons International
In honor of Don Cox, of Cox Toyota, Toyota of Greensboro donated to Gideons International, an Association of Christian business and professional men and their wives.

Beth David Synagogue, Beth David Interfaith Thanksgiving Day Pledge
Beth David Synagogue is an egalitarian and inclusive synagogue in Greensboro. Every Thanksgiving, the synagogue invites businesses and individuals to sign the pledge and donate to educational outreach and community programming. A portion of the proceeds are also donated to help fight food insecurity in Guilford County.

Wheels4Hope, Vehicle Service Center
The Wheels4Hope mission is to provide safe, reliable, affordable vehicles to people who need them. The vehicles are donated by area residents, and restored to sound mechanical condition by our Sponsors.

Toyota of Greensboro donates complimentary work and evaluation of cars being donated.